Privacy Policy
Last Updated: May 15, 2024
Post Layer ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Post Layer when you use our website, social media scheduling platform, and related services (collectively, the "Services").
Information We Collect
Information You Provide to Us
We collect information you provide directly to us when you:
- Create or modify your account
- Connect your social media accounts
- Create, schedule, and publish content
- Upload media files (images, videos, etc.)
- Interact with analytics and reporting features
- Contact customer support
- Respond to surveys or communications
This information may include:
- Name, email address, and other contact information
- Account credentials
- Payment information for subscription services
- Social media account access tokens and related authentication data
- Content you create, schedule, or publish through our platform
- Media files you upload (images, videos, graphics, etc.)
- Communication preferences and settings
Information We Collect Automatically
When you use our Services, we automatically collect certain information, including:
- Log information (such as IP address, browser type, pages visited)
- Device information (such as device identifiers, operating system, settings)
- Usage information (how you interact with our Services)
- Social media performance metrics (engagement rates, reach, impressions)
- Location information
- Cookies and similar technologies (see our Cookie Policy)
Information from Third Parties
We may receive information about you from third parties, including:
- Social media platforms when you connect your accounts
- Analytics providers
- Advertising partners
- Other users who invite you to use our Services
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Services
- Process and schedule your social media posts
- Analyze performance of your social media content
- Generate reports and analytics
- Recommend optimal posting times and content strategies
- Process transactions and send related information
- Send technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and requests
- Develop new features and services
- Personalize your experience
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent fraudulent transactions and other illegal activities
- Comply with legal obligations
Social Media Platforms and API Access
Our Services require access to your social media accounts through their respective APIs. When you connect your social media accounts to our platform:
- We request only the permissions necessary to provide our Services
- We store access tokens securely to maintain your connections
- We comply with each platform's terms of service and developer policies
- You can revoke our access to your social media accounts at any time through our platform or directly through the social media platform's settings
How We Share Your Information
We may share your personal information in the following circumstances:
- With Social Media Platforms: When you connect your accounts, we share information with those platforms as necessary to post content, retrieve analytics, and provide our Services.
- With Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as cloud hosting providers, payment processors, and analytics services.
- For Business Transfers: We may share your information in connection with a merger, sale of company assets, financing, or acquisition.
- For Legal Reasons: We may share information if we believe disclosure is necessary to comply with applicable laws, regulations, legal processes, or governmental requests.
- With Your Consent: We may share information with third parties when you have given us your consent to do so.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For social media content and analytics data, we typically retain this information for the duration of your account plus a reasonable period afterward to support our legitimate business interests.
Security
We take reasonable measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. These measures include encryption of sensitive data, regular security assessments, and strict access controls. However, no security system is impenetrable, and we cannot guarantee the security of our systems.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: You may request access to the personal information we hold about you.
- Correction: You may request that we correct inaccurate information.
- Deletion: You may request that we delete your personal information.
- Restriction: You may request that we restrict the processing of your data.
- Data Portability: You may request a copy of your data in a structured, machine-readable format.
- Objection: You may object to our processing of your personal information.
- Social Media Connections: You can disconnect your social media accounts from our platform at any time through your account settings.
To exercise these rights, please contact us at privacy@postlayer.co.
International Data Transfers
We may transfer your personal information to countries other than the one in which you live. We deploy appropriate safeguards, such as standard contractual clauses, to protect your information when transferred internationally. By using our Services, you acknowledge that your information may be transferred to and processed in countries other than your country of residence.
Children's Privacy
Our Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16, we will delete that information.
Changes to This Privacy Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, provide additional notice (such as adding a statement to our website or sending you a notification).
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: privacy@postlayer.co
Address: 123 Social Avenue, Suite 400, San Francisco, CA 94107